https://noroff.bravais.com/document/11464/preview
Task 2.1
- Look at the following logos and explain in your own words what you consider their identity to be (do this for each one).
I consider Instagram´s identity to be ever-changing and gradient. Having many different types of people on one platform. The colors indicate many different personalities and they all bleed together to one soup. Inclusive. Yes, Instagram is inclusive. That is their personality. It is colorful and happy.
After some research, I found out that the middle logo is for Mercedes. It is simple, cold, and stylistically pure. The logo says it is modern, clean.
Mastercard´s identity is…DANGER. Look at that red! Doesn’t it look like the blood of innocents who went into bankruptcy?! If they wanted to look safe they would use green! Okay, I will stop joking, but nothing about this logo looks calming or inviting. The colors are strong and usually used by nature to signalize danger. Death. The word Master shows professionalism, and the colors are chosen to look like they are working together. Helpful.
2.
Let’s work backward! Look at Louis Vuitton bags, in particular the Speedy 30 Monogram. By doing your own research, investigate the history of the product. Give an outline, in your own words, of what you consider the following to be:
- Describe the Louis Vuitton brand identity – exactly as you see it.
- What do you think the brand position is currently?
- What do you think the strategy for the Speedy 30 Monogram bag was?
- What research do you think the company did before they created this bag?
This link https://www.yoogiscloset.com/blog/louis-vuitton-speedy-bag-guide/ and this link https://etoile-luxuryvintage.com/blogs/news/history-of-the-bag-louis-vuitton-speedy explains the history of the handbag.
I see it as a brand that wants to show antiqueness and practicality. The patterns look old school and the shape of the bag(s) is practical. I also think their brand positioning is basically this, being seen as practical. Many seem to associate designer bags with never fitting what they need in said bag, but Louis Vuitton here will shine out from the rest with spacious bags. At the time it hit off it was popular to travel, so having a bag you could travel with was invaluable. Nowadays there are several choices but not all of them look great, however, Louis Vuitton does. Outshining other travel bags.
And strategy? I don´t really understand the question but I guess that the strategy was for it to look practical but also elegant next to a modern woman. A woman with style. Her dress shows elegance but her shoes showed practicality (ish) and there is the bag in between. At least in the picture.
The research made for this bag? What are common issues for those carrying bags, designer bags or not, and what image does Louis Vuitton have? The bag itself looks like a mix between a medical bag and an old tapestry. Its original design was travel-based so the research must have been on that.
3. Now take the same product as in question two and explain, in your own words, how the logo fits in with the brand positioning.
Right off the bat, I can say that the logo is a mix between old-school and new modern design. It has the main logo piece be in seriffs, aka old school, and had the L and V cross, like modern buildings. It reminds me of the new Munch Museum in Oslo, Norway.
Task 2.2
Visit a popular store, like an Apple reseller, Nike, Levi’s, H&M, or IKEA. The brand should be well-known, and you must visit a shop where their products are displayed or distributed. Before going to the shop, determine the following; about their brand identity and, once at the shop, evaluate how they remain true or untrue to their brand identity. How is the brand identity enhanced (or perhaps, not expressed) at the point of customer interaction?
Hand in a write-up with photos of the following:
- The branding element they are using in their logo (e.g. abstract mark or wordmark).
- What you think their brand positioning is.
- How do they remain true to their brand positioning within their shops and brand identity?
- Evaluate the customer experience according to the brand positioning. (For example, if the brand positioning is ‘innovation’, do you get a sense of that when you visit the outlet?)
- Evaluate the visual display of the products according to the brand ideal. (For example, if the brand ideal is ‘value’, is this expressed in how they display the products?)
Since it is 19.52 a Sunday night I will do this task next week.
Yeisi Veronica 